Editorial Research Library from Chief Marketer

This library is home to the latest research generated by the Chief Marketer editorial team. Our research programs cover the vital subject areas that marketers are spending most of their time, attention and intelligence on right now, and provide valuable insight into what others in your industry—and those around you—are thinking. Included in this library are the fullest discussions of the results to our latest market research surveys (download in PDF format).

Lead   Generation/Propecting

Chief Marketer 2010 Prospecting Survey: General Outlook

In this ROI-centric climate, marketing wisdom has it that it’s cheaper to retain or reactivate a current customer than to acquire a new one. But those leads have to keep coming, and Chief Marketer fielded its first survey on prospecting and lead generation at the end of 2009, getting answers from almost 1,000 marketers about their strategies and tactics for turning up sales prospects this year.

Interactive   Marketing

Look for our Interactive Marketing research report in April!

Mobile   Marketing

Look for our Mobile Marketing research report in June!

Loyalty   Marketing

Look for our Loyalty Marketing research report in August!

Social   Marketing

Look for our Social Marketing research report in October!