WebinarsView the latest Chief Marketer webinars here |
Tip SheetsFree downloadable tip sheets with our top tips and tricks to help you Market Smarter! |
Whitepapers |
Editorial Research Library from Chief Marketer
This library is home to the latest research generated by the Chief Marketer editorial team. Our research programs cover the vital subject areas that marketers are spending most of their time, attention and intelligence on right now, and provide valuable insight into what others in your industry—and those around you—are thinking. Included in this library are the fullest discussions of the results to our latest market research surveys (download in PDF format).
Social Marketing
Chief Marketer 2011 Social Marketing Survey: Social Marketing Goes Mainstream
They may not agree on how to measure the ROI of a social campaign or even what a ‘like’ is worth, but marketers are setting those doubts aside and storming into social channels to engage their customers. B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research.
Personalization
Chief Marketer 2011 Personalization Survey: Made-to-Order Marketing
Chief Marketer wanted to get an overall picture of how many marketers are now doing something to personalize their
messages and make them stand out from the pack.
Mobile Marketing
Chief Marketer 2011 Mobile Marketing Survey: Many Roads to Mobility
Mobile usage is expanding in all directions, from text messaging and smartphone apps to Web access and even mobile commerce. And marketers are following the mobile paths they know (or assume) their customers are headed down. This year's survey tracks a multiplicity of ways brands are positioning themselves to be where their mobile prospects are going
Lead Generation/Propecting
Chief Marketer 2011 Prospecting Survey: Lead-Gen Gears Up
Businesses are suiting up for a return to pre-recession marketing, and that means finding new sales leads. This year’s prospecting survey shows strong interest in the widest range of tools for refilling the prospect pool, but some tactics seem to hold more promise than others. Click here to find out what almost 1,000 markets across categories say they'll be doing to win new customers this year.
(View the Chief Marketer 2010 Prospecting Survey here
Interactive Marketing
Chief Marketer 2011 Interactive Marketing Survey: More Tools, More Tryouts
get a full look at what marketers big and small are piloting in digital, and why they're not sweating the ROI--yet.
2010 Interactive Survey:
Interactive Goes Big: The 2010 CM survey shows who's doing what where online — and how they're finding budgets.
View the online abstract here
Look for the full Interactive Marketing research report coming soon!
Mobile Marketing
2010 Mobile Marketing Survey:
On the Grow?: our Mobile Marketing survey asks how marketers are planning to spend on mobile in the coming year, and how much.
View the online abstract here
Social Media Marketing
2010 Social Marketing Survey:
Social Hits Its Stride: Chief Marketer's 2010 survey on the spread of social marketing finds more interest than ever.
View the online abstract here
