A new marketing research initiative at the Medill School of Journalism, Media, Integrated Marketing Communications at Northwestern University seeks to give marketers useful insight into database and digital-based behavior....More
New information has revealed how global marketers structure and manage compensation practices with their advertising agency partners in a new benchmarking study from Association of National Advertisers....More
Spending across all digital media, total U.S. communications industry spending increased 4.2% in 2011, from $1.076 trillion in 2010, according to the VSS Forecast Mid-Term Update...More
traditionally thought to work at cross purposes, TV spots and price discount campaigns can actually combine to produce heightened sales lift, new research from TRA and dunnhumbyUSA finds....More
What's the tipping point when a channel morphs from niche tactic to mainstream marketing tool? It's arbitrary, but 75% seems as good a milestone as any...More
PDF Download: B-to-C or B-to-B, everyone’s social now, but they’re taking some very different approaches and setting unique aims for their efforts. Find out more with the latest version of our social marketing research...More
A study of shopper behavior by Catalina Marketing finds that the average CPG brand saw 46% of its most loyal shoppers fall away in the last year...More
