promotions

Home goods and apparel merchant Cuddledown decided that, when it comes to email marketing during the holiday season, more was more. By emailing its list on a more-frequent basis and creating special offers for certain segments of its list, Cuddledown helped to grow its fourth-quarter direct sales by 53% over 2009....More

Email marketing is no doubt one of the tools you plan to use to make this a merry Christmas season. If you’re a relatively small business or fairly new to email marketing, you might feel a bit overwhelmed at the prospect. Here’s some advice to get you started...More

Minimal images, longish copy, and “ugly” layouts: Those are the elements of Kiplinger Washington Editors’ most successful e-mail promotions, according to vice president of sales and marketing Denise Elliott....More

Looking for an agency? This year's list of the Top 100 U.S. promotion agencies includes everything from small shops to mega-conglomerates ranked in order...More