Sponsorships/Tie-Ins

Alex Craddock, head of North American marketing for Visa, Inc., shares his thoughts on preparing to launch Visa’s largest marketing campaign in its 25-year history as an Olympic sponsor, the brand's emphasis on activating social media, and what he'll be doing during The Games....More

7UP has formed a deal with Alianza de Futbol to launch the Sueño Alianza soccer tryout series designed to give up-and-coming soccer players the chance to fulfill their dreams of playing collegiate or professional soccer....More

The Zippo Manufacturing Co. is underway with its latest sponsorship, handled by Cenergy, called “Zippo Encore” and tagged “Rock On.” The brand will sponsor 80 musical events this year....More

Tecate Light reaps the benefits of a 12 year sponsorship of the Toyota Grand Prix of Long Beach....More

The "Sprite Showdown Amateur Dunk," has a new name this year, the "Sprite Uncontainable Game", and expands its search beyond just basketball players who can slam-dunk....More