We’ve all seen the social media symbols pop up while watching TV and for marketers trying to engage through this interactive means with the TV viewing audience, things are looking up, but there’s work to do: Accenture study....More
Marketing through mobile can be very effective, but small, independent mom-and-pop operators don’t always have the budget--or the know-how--to design and implement campaigns on their own....More
Burt's Bees has introduced a 90-second scratch-n-sniff-along animated video on its Facebook page and through mobile to introduce a new natural brand called güd....More
Implementing share-to-social features to its email program helped Dairy Queen increase coupon redemptions and grow its Blizzard Fan Club database by nearly 1 million new members, to over 3.8 million members...More
Marketers increasingly want to use promotions to generate actionable data to guide their decisions about the how, when and where to market to consumers via digital media...More
