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Sep. 25, 2005

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Chief Marketer

Metrics for Marketing to Luxury Buyers

The rich really are different from the mass market--and companies had better treat them that way. That's what Milton Pedraza, CEO of the New York-based Luxury Institute, says in introducing a set of metrics designed to measure how high-end customers feel about their experiences with the Louis Vuittons and Neiman-Marcuses of the world....More
Sep. 11, 2005

article

Chief Marketer

Allstate Hits College Football’s Goalpost Nets

Over Labor Day Weekend, college-football fans watching games on ESPN and ABC got a not-so-subliminal message before each field goal or point-after touchdown attempt: “You’re in good hands with Allstate.”...More
Aug. 4, 2004

article

Direct

List and Database News

Guideposts Book Buyers General Reading Interest This file contains 106,935 last-12-month direct-mail-sourced buyers of inspirational and Christian books....More
Jun. 14, 2004

article

Direct

DHL Increases U.S. Presence with New Campaign

Plantation, Fla.-based DHL, an express delivery and logistics company, has launched an aggressive advertising and marketing campaign to demonstrate the...More
May 19, 2004

article

Direct

Small Businesses Embrace the Web: Survey

Call them late adapters, but small businesses have turned to the Web in a big way. Seventy percent of all firms with 100 or less employees either have...More
Sep. 30, 2003

article

Promo

McDonald's Sponsors Tony Hawk Tour

McDonald's Corp. will sponsor skateboarder Tony Hawk as part of its first global campaign "I'm lovin' it." Big Mac gets a presence at Hawk's 29-city Boom...More
Apr. 1, 2003

article

Promo

Fresh POP-ed

It might not sound like good news, but the fact that spending on point-of-purchase advertising remained flat in 2002 at $15.5 billion really is good news....More
Mar. 10, 2003

article

Direct

List and Database News

Acme Pickup Truck Catalog Buyers & Requestors This 114,990-name master file features buyers and requestors from this auto catalog. They buy mats, grilles,...More
Apr. 24, 2002

article

Direct

DIRECT Listline

Netexec@work A list that is created and maintained by the Network Executive Research Center, which is a West Coast-based research and datasource compiler...More
Sep. 7, 2001

article

Direct

DIRECT Listline

Campus Life Magazine This Christianity Today International magazine reaches 51,800 top students with above-average SAT/ACT scores. Subscribers are generated...More

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