Commercial e-mail returned a whopping $43.62 for every dollar spent on it in 2009, according to the Direct Marketing Association's recently released Power...More
The direct marketing job outlook has deteriorated for the second consecutive quarter, according to a survey by Bernhart Associates Executive Search. Layoffs...More
When battery maker Energizer wanted to add a community element to the marketing for its Energi to Go line of portable power devices (think mobile chargers...More
It was not that long ago that five superheroes took over television programming and the toy aisle. The Power Rangers, who turn 15 this year, were born...More
The vast majority of marketers today are missing a very key element of data: money. And we’re not talking just about consumers’ income and homeownership and investments....More
Comcast Corp. Has found what it believes is a good substitute for direct mail in some markets: Door hangers. That's right. The telecom giant launched...More
THEY SAY IT TAKES A VILLAGE TO RAISE A CHILD. The same could be said about creating a successful direct mail piece. The creative team. The marketing manager....More
Best Buy is testing oversize door hangers to promote its Reward Zone customer loyalty program. A 500,000-piece trial began in April in Minneapolis (the...More
More isn't always better. These days direct marketers have oodles of data to choose from, but finding usable information can be a challenge. Experts suggest...More
When it comes to e-mail, yesterday's best practices often are today's conventional wisdom. Take scheduling. One piece of channel doctrine states that...More
