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Chief Marketer's most popular articles for the past year
Top Ten: Marketing Ideas To Consider in 2008
Few marketing programs completely fulfill one's hopes. In the new year, marketers should avoid over-hyped opportunities to focus on measuring success by one satisfied customer at a time. Here are the key ideas you should consider....
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Improve Your Homepage Performance Significantly
If you're in the middle of a homepage design review like we are here at MarketingSherpa, you know there's a lot to consider. Here's a handy checklist of eight improvements worth testing....
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Keys to An Effective Marketing Dashboard
By now, most marketers are clear on the need to improve their marketing effectiveness measurement. Unfortunately, the question of how still lingers broadly.......
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The iPology Heard Round the Apple
With a simple "iPology" and a “magnanimous” rebate offer, chairman Steve Jobs turned a crisis across the entire Apple tribe into a Silver Anvil award (PR’s highest award) candidate and created a classic direct marketing case study. PT Barnum must be rolling over with envy....
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Peyton’s Place
Is the Colt's quarterback marketing savvy or overexposed?
Penton Media - Chief Marketer, Click Here!
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Recent Articles from
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bullet Analytics in Perspective: Keep It Simple and Relevant
Here’s a bit of unsurprising news for Sunday afternoon television enthusiasts: Indiana Colts quarterback Peyton Manning is the National Football League’s “Most Marketable Player,” according to a survey of sports marketing and media executives....
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Marketing Dashboards: The Visual Display of Marketing Data
When it comes to analyzing marketing campaign results and other performance metrics to make smarter marketing decisions, chief marketing officers need to be aware of the new possibilities of the computer as a medium for data visualization....
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A Two-step Approach to Postcard Marketing
You can use postcards to inexpensively promote to your target prospects and customers and generate leads to then be followed up on and converted to sales.
This two-step process also helps you to create a list of people who were interested enough in what you offered to contact you. ...
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Reichheld’s New Metric: The Net Promoter Score
Fred Reichheld stunned marketers in 1996 when he argued in The Loyalty Effect that a 5% improvement in retention can boost profits by up to 100%. Now he is about to shock them again. In his new book, The Ultimate Question, he urges firms to rethink the way they measure customer loyalty. Does that mean developing a dashboard with 30 items on it? No. As Reichheld sees it, the calculation can be reduced to a single metric based on a single survey question. The metric? The Net Promoter Score. The question? Would you recommend us to a friend?...
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Reinventing the Marketing Organization: Five Critical Components
To be successful in a world where consumers have begun to take direct and active control of their “message consumption” and where the path to those consumers is highly fragmented, marketing organizations need to reinvent themselves and move away from the silos that have been built up over the years. In breaking down the barriers, they need to create cross-functional links that allow marketing to affect the entire organization....
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Seven Brand and Marketing Trends for 2007
Nobel Prize winner Niels Bohr once noted that “prediction is very difficult, especially about the future,” but then he didn’t have access to predictive loyalty metrics. Happily, we at Brand Keys do. And because they measure the direction and velocity of consumer values 12-18 months in advance and can be applied to brands, media, and creative, they identify with uncanny accuracy trends that will determine the difference between success and failure for brands and marketers for 2007...
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Is SEO Dead? Or Does it Need Help?
Trying to accomplish high search engine ranking using SEO alone is a losing proposition at best. For basic optimization, you need to add things like blogging, dynamic updating, and social networking that can be press release driven with a landing page to command attention....
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Marketing to Muslims
Do you market to religious groups like Muslims? Los Angeles, New York, and Detroit have the biggest populations of Muslims in the country.
Why should you care? If you’ve been following the news over the last few months, you might have noticed a growing media awareness of the U.S. Muslim population, their beliefs, and their needs. ...
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Three Trends That Will Transform Your Loyalty Strategy
As we look into the future of loyalty-marketing innovation, three major trends will emerge. In fact, some leading-edge companies are already taking advantage of these concepts and tactics. Kelly Hlavinka examines three trends in loyalty strategy....
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