Platforms/ Tools

All of these campaigns offer valuable lessons that marketers can apply to their own promotional efforts in 2012...More

People love their pets, and just like their kids, they love to post photos of the creatures for all their friends to see. Eukanuba, a P&G brand, has launched a contest that strikes at the hearts and minds of pet owners everywhere: post a photo of your Boxer or Spaniel for the world to see. Oh, and, by the way, you could win a year’s supply of dog food....More

As TV watchers, moviegoers and readers increasingly consume entertainment with tablets and smartphones at their sides, the potential for marketers to connect with them via another screen becomes more and more enticing. Enter GetGlue, which wants to become the social hub for entertainment....More

How can you make the most of LinkedIn to build your business's social profile—and your bottom line? Here's some tips....More