Olympic Medalists Paul and Morgan Hamm are helping Listerine raise awareness and money for the international Right to Play program.
The two American Olympians will act as “ambassadors.” The Right to Play Red Ball Child Play program teaches healthy behaviors and team values to children affected by war, poverty, or disease.
Johnson & Johnson, Listerine’s parent company, will donate $1, up to $100,000, for each person who goes to http://www.listerine.com and clicks on Right to Play’s Red Ball.
The program is currently reaching 500,000 children in 23 countries. Founded in 1992 as “Olympic Aid,” it uses specially designed play and sports programs to improve disadvantaged children’s lives.
“A powerful way to assist children is by teaching life skills found in sports and play,” Hamm said in a statement.
The campaign to encourage support for Right to Play is an aspect of Johnson & Johnson’s activation efforts around its Olympics sponsorship, as a worldwide partner of the International Olympic Committee and the upcoming Beijing Summer Games, as well as a U.S. Olympic Team partner.
