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ExxonMobil Revs NASCAR Role

ExxonMobil is boosting its NASCAR profile with Penske Racing as title sponsor of the Penske Dodge car next season.

ExxonMobil is boosting its NASCAR profile with Penske Racing as title sponsor of the Penske Dodge car next season.

The No. 77 Mobil 1 Dodge will be driven by three-time IndyCar Series champion Sam Hornish Jr. when he moves to the NASCAR Sprint circuit in 2008. The move by ExxonMobil marks an expansion of its 17-year relationship with Penske Racing.

Mobil 1 is the official lubricant of NASCAR, currently claiming usage by 60% of the racing teams on the NASCAR circuit.

“Our association with Penske Racing and NACAR reinforces the engine protection and performance that Mobil 1 delivers for both NASCAR drivers on the track and race fans traveling to the track,” said Jerry Kohlenberger, president of ExxonMobil Lubricants & Specialties Co., in a statement.

ExxonMobil has been pushing its NASCAR presence over the past several seasons on a grassroots level with a traveling Mobil 1 motorsports exhibit at race events.

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