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UNITING LOYALTY

Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim 15.4 million total members but little advertising overlap.

Internet incentive marketer MyPoints.com, San Francisco, bought competitor (and neighbor) Cybergold for $157 million in stock. The merged companies claim 15.4 million total members but little advertising overlap.

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