At Last, A Magazine for the Special Few: Those who know what it's like to run a marketing department, who know how to influence wary consumers and even more cautious CFOs, who are in charge of integrating below-the-line disciplines with brand marketing.
Welcome to Chief Marketer.
This may seem like a strange time to start a print magazine. But we've gathered from readers of ChiefMarketer.com that they would welcome a publication filled with content on measurable marketing strategies, practices and operations.
Let's face it: Marketing has changed. We've seen a big increase in the emphasis on measurable marketing and the subsequent demand for information on how to effectively employ measured, quantifiable strategies. And this process has been accelerated by the growth of the Internet. At the same time, lines between the different disciplines have blurred.
Then there's operations. Marketing seems like a glamorous field. But it may appear less so when a company lacks the proper tools for, say, digital asset management.
FOCUS ON RESULTS
Our premier issue features a profile of Kmart's CMO Mark Snyder. A former marketing executive at Holiday Inn, he has sharpened Kmart's focus and tightened operations.
We also offer exclusive survey results on use of interactive media by brand marketers. The news is a huge increase in the use of social media, especially blogs, social network promotions and viral campaigns.
Want controversy? Check out our debate on who markets best to females. Is it a team led by women — or does gender not matter, as long as the marketer understands the needs of the audience?
And that's not all. In our Tips section, you'll find ideas and advice on a host of media, from old-school concepts like direct mail and sweeps, to new-school tools like mobile platforms and online video.
A THANK YOU
Chief Marketer would not have been possible without one amazing editor and journalist: Ray Schultz. From Chief Marketer's early beginnings as a Web site and e-newsletter, Ray shaped its content to meet the needs of today's marketers. Ray's special talents? Crafting compelling, objective content across platforms. Building a very talented team of editors, writers and reporters. Being my business partner, my mentor and my friend. I thank you Ray.
We hope you enjoy Chief Marketer. Please contact me with advice and feedback. And please don't hesitate to join the weigh-in on the BigFatMarketingBlog.com or at forums.chiefmarketer.com.
