The Right Answers: What to Expect From Your SEO Partner By Stuart Larkins In my last column, Searching for SEO: How to Find the Right Partner, I discussed what questions you should ask any potential search vendor. The best responses aren't black and white...

Secondary Search: Search Marketing's Best Kept Secret By Larry Organ Secondary search—the implementation of a secondary SEM team to complement existing search campaigns—can do wonders for an organization. But it's still under the radar for many marketers...

Five Ways to Make SEO Work for You By James Wong How much attention do you pay to search engine optimization? Many marketers give it short shrift, not understanding that it can be the difference between success and failure...

How March Madness Can be March Ad-ness By Stuart Larkins Are you shelling out big bucks to advertise your brand during March Madness? If you are, you better include an online element. ...

Swimming Upstream: Ads in Videos Don’t Always Make a Good Impression By Beth Negus Viveiros Not sure whether to put in-stream ads in your online video content? Consider this: a recent survey by Burst Media reports that over half (50.7%) of respondents stop watching an online video once they encounter an in-stream advertisement. And worse, 15.3% reported they immediately leave the site once they encounter such an ad in a video. ...

Red Zone: Internet Radio Station Uses Search and Viral Marketing to Find Audience By Beth Negus Viveiros Viral marketing and search is helping Internet radio station MyREDLounge.com find an audience for its cool – or is it hot? – jazz, swing and blues format....

Deal or No Deal: Wikidealz.com Tweaks the Affiliate Model By Beth Negus Viveiros With the hope of bridging the worlds of social networking and online shopping, Wikidealz.com officially launched in late November. ...

E-News to Go Newsweek and the Media Bloggers Association (MBA) have launched " The Ruckus," a new group blog about politics for Newsweek.com....

Social Media Monitoring and Analysis: Call It What You Will By Jeff Zabin Consider the diversity of terms widely espoused over the past couple of years to describe a set of technology solutions now offered by upwards of 40 marketing vendors and deployed by a rapidly-growing number of major companies within the realm of consumer-generated content. These terms include brand monitoring, buzz monitoring, social media monitoring, market influence analytics, and online consumer intelligence. ...

RSS: Are marketers missing a trick? By Curt Bloom Ever since Alexander Graham Bell invented the telephone, marketers typically haven't been slow in using new technologies to keep customers informed. So it's a bit surprising that RSS remains a niche tool....