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Google's New Search: Universal, and Far from Remote
By Brian Quinton
(Searchline) Google has made a major change in the way it displays its general search results. And while the impact may at first be small, the significance of that change will grow over time and eventually ripple through the very concept of optimizing Web pages for search. ...

Speaking in Tongues in the U.S. Market
By Donald A. DePalma
Should you market to Spanish speakers in the United States? If you decide that it’s a good idea, should you also consider targeting other non-English-speaking communities based on national origin, ethnicity, or race? ...

Top Five Ways to Improve Online Sales for Subscription Sites
By Anne Holland
I just got the transcript of MarketingSherpa’s Selling Subscriptions Summit 2007 back from the typists. Across the 19 speakers, five specific "what really works" tactics stood out...

The Death of the Page View
By Dave Friedman
Last year MySpace passed Yahoo! in the number of monthly page views. Many a pundit cited this as yet another example of the death of Yahoo! at the hands of Google. In fact, it reflected just the opposite. ...

SEARCH ENGINE

A Few Words in Praise of Affiliate Marketing
By Brian Quinton
(Searchline) In the annals of love-hate relationships, search marketers and affiliates are right up there with the classic ambivalent couples: Hamlet and Ophelia, Han Solo and Princess Leia, or King Kong and Faye Wray. ...

Your Brand and Paid Search: What You Need to Know
By Cam Balzer
Chief marketers using paid and natural search engine marketing often ask, “If we rank well in the natural search results for the brand name, should my search team also buy my brand terms in paid search?” ...

Get Smart: Three Steps to Intelligent Keyword Bidding
By Mark Simon
(Multichannel Merchant)A bit of number crunching speaks volumes about the quandary many search engine marketers find themselves in. According to the Search Engine Marketing Professionals Organization (SEMPO), ...

NEWS FROM THE WIRES

Ad Networks: Now in Several New Flavors
MediaPost (6/1/2007)

E-Retail's Customer Service Champs
CRM (6/1/2007)

Nielsen Commercial Ratings Service Debuts
Brand Week (6/1/2007)

'Green' machines generate weak sales
USA Today (5/31/2007)

Say Buy-Buy: Psychology professor says subtle marketers are selling kids, and their parents, a lot of junk
WS Journal (5/31/2007)

EMAIL MARKETING

See You in December: E-Mail Helps Ski Resort Stay in Touch
By Ken Magill
(Direct) Just because winter is over doesn't mean the marketing has stopped at luxury ski resort operator Intrawest. The firm stays in touch with skiers even during off months through a CRM program in which e-mail messages are tailored to their profiles. And, as is the case every May, its marketing department is busy promoting summer products and activities. ...

E-mail: Marketing’s Neglected, Ugly Stepchild
By Ken Magill
A significant percentage of marketers who use e-mail do not care what their outbound messages look like, according to a recent study by online marketing services firm eROI. ...