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Home > Chief Marketer > Magazine Issues > October/November 2010 Issue

October/November 2010 Issue

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Features

Editor's Note

CM Report

  • Oct. 1, 2010
    article
    Chief Marketer

    Fisher-Prices's New Zoo View Connects With New Moms

    Everyone goes to a zoo to see something they've never encountered before. But a zoo-centric live-event campaign from Mattel subsidiary Fisher-Price is...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Brains and Beauty

    The proof of any marketing strategy is in the final metrics, but on the way to that goal, execution counts. In the PRO AWARDS competition, Promo annually...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Provo Gets Crafty with Multimedia

    Crafters are creative sorts, so it stands to reason that when marketing a new product to them, you'd want to get creative as well. Provo Craft did just...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Rising to the Social Occasion: A Q&A With Salt's Paul Parkin

    Social media is big with consumers. That much we know. But for brands, it also raises issues of consumer control, employee empowerment and just who owns...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Malls, Walking: The Latest Shopping Apps

    At least those second-string wishes have come true. A number of recent smartphone apps use either location, mapping or some tech gizmo to log in mall...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Analysis Makes B-to-B Catalog Pages Work Harder

    EVEN THOUGH NEARLY HALF OF ITS ORDERS now come in via the Web, a print catalog is still an essential vehicle for generating sales for Trainers Warehouse....More

Data & Analytics

Measurement/ROI

  • Jul. 19, 2010
    article
    Direct

    Measuring A Loyalty Program's Performance? Size Doesn’t Matter

    When marketers are asked about evaluating the success of a loyalty rewards program, common responses may include the number of new monthly members or annual growth rate. While those statistics are important, they’re not the strongest indicators of success. At a time when businesses are making tough financial decisions, showing program growth isn’t enough. Marketers now face the challenge of justifying the very existence of loyalty programs to watchful finance departments and cautious executive teams....More

Marketing Operations Management

  • Oct. 1, 2010
    article
    Chief Marketer

    The Content Conundrum

    Embarking on a marketing automation initiative can be a daunting task. If you're trying to nurture leads, you need something to offer these prospects...More

The Chieftains

  • Oct. 1, 2010
    article
    Chief Marketer

    The Chieftains

    How do you use Social Media, both personally and professionally? Janie Downey, Executive Director, New England mail Order Association...More

Tip Sheet

  • Aug. 30, 2010
    article
    Direct

    Second Chances: A Guide to Retesting Files

    Life is full of second chances. You may try a restaurant more than once to determine how good their food is. You might see a movie by an actor who was once in a movie you hated. You might even go on a second date with someone even if the chemistry wasn't there the first time out. So why wouldn’t you retest a file and give it a second chance?...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Mail Drives T3 Motion to New Market

    To reach a new market not familiar with its product, stand-up electronic vehicle maker T3 Motion mailed its first direct mail campaign this spring. The...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Priming Your Preheaders

    You no doubt know the importance of slaving over your subject lines and headlines until you perfect your prose. But you may not be so conscientious when...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Top 5 Days for E-mail Volume, 2009

    TOP 5 DAYS for E-mail Volume, 2009...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Pull the Trigger on Abandoned Carts

    Abandoned-cart e-mail programs in which you send triggered e-mails to visitors who left your site without purchasing the items they'd placed in their...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Target Launches Customizable Version of Weekly Flier

    Retailer Target has launched a customizable beta version of the weekly deal flier it distributes to 100 million consumers in Sunday papers and to 1.2...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Starbucks In-Store Web Channel Connects With Coffee Drinkers

    When so many of your customers log onto the Web in-store, there's a lot of logic in owning the connection. In a move expected when it lifted all fees...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Did You Know? Google Search

    2 to 5 seconds is what Google says its new predictive Instant Search will save the average searcher, showing search results for what Google thinks you're typing before you've finished...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Room at the Inn

    La Quinta is in the business of putting people up for a good night's rest at any of its 800 mid-scale hotels. It is also in the business of making sure...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Rewarding Those Who Have It All

    HERE'S THE MILLION-DOLLAR QUESTION: how best do you reward shoppers spending upward of $1 million a year when their loyalty transcends traditional rewards?...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Idea to Steal: California Pizza Kitchen Coupon

    The element of surprise and delight is simply that surprise and delight. When a brand hands a customer something completely unexpected, it shows that...More
  • Oct. 1, 2010
    article
    Promo

    Philly's Viral Spread

    Mix some Philadelphia Cream Cheese with a few of your favorite ingredients and you could be on your way to winning the Real Women of Philadelphia Recipe...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Big Bold Color: Crayon Promo Draws in Kids

    The World's Largest Crayon six or eight feet can be won by shoppers who pop an entry into the sweeps official entry box. It's offered by Bagwell Promotions...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Lessons From the Past: Ideas from 2010 Black History Month

    Those thinking of creating retail campaigns tailored to African American consumers can get some good ideas from these initiatives, which were done last...More
  • Oct. 1, 2010
    article
    Chief Marketer

    10 Tips for Marketing to African Americans

    Create an emotional connection with African American consumers with appropriate thematic and product partners. Think Partner with brands African American...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Location, Location, Location

    When geo-social games those contests on mobile devices that let users check in and become of their favorite places first attracted notice, marketers were...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Facebook Goes Places: Implications of New Geo-Social Features

    It remains to be seen if the dozens of geo-social networks, from Foursquare and Gowalla on down, got a boost or a boot from the launch of Facebook Places...More
  • Oct. 1, 2010
    article
    Chief Marketer

    Mobile March of the Penguins

    It's got football and baseball, sure, but basically Pittsburgh is a hockey town. After all, the Pittsburgh Penguins have brought home three Stanley Cups,...More
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