A new online coupon delivery system for Web sites called Concordance has been introduced by Mountain View, CA-based Coupons Inc.
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A new online coupon delivery system for Web sites called Concordance has been introduced by Mountain View, CA-based Coupons Inc.
The first three advertisers signed up to use it are Internet Broadcasting Systems, AllRecipes.com and Dial Corp.
The service scans host Web pages for keywords and links them to related online content for placement of contextual coupon links. Users can print out the coupons at home.
The coupons are expected to increase Web site traffic and click-through rates.
