Minneapolis-based Pillsbury’s Haagen-Dazs ice cream chain this month supports its new Banana Split Dazzler dessert with an online scratch-and-win game dangling a three-year lease on a Jaguar convertible as top prize. Customers at the 230 Haagen-Dazs shops receive gamecards featuring PINs they enter at haagen-dazs.com/dazzler to play the game. Other Discover the Dazzler prizes include a $5,000 shopping
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Minneapolis-based Pillsbury’s Haagen-Dazs ice cream chain this month supports its new Banana Split Dazzler dessert with an online scratch-and-win game dangling a three-year lease on a Jaguar convertible as top prize.
Customers at the 230 Haagen-Dazs shops receive gamecards featuring PINs they enter at haagen-dazs.com/dazzler to play the game. Other Discover the Dazzler prizes include a $5,000 shopping spree, free ice cream for a year, and piles of the new offering. FSIs and in-store P-O-P support.
The campaign runs through August 3. CRC Marketing Solutions, Eden Prairie, MN, handles.
