Rosemont, IL-based Dairy Management, Inc. and the National Fluid Milk Processors Board, Washington, DC, next month bring got milk? to teens with a tie-in to the WB TV network. On Feb. 1, at least two characters from the Burbank, CA-based WB's Friday night line-up (which includes "Sabrina, the Teenage Witch," "Raising Dad," "Reba," and "Maybe It's Me") will sport milk mustaches during episodes. Viewers
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Rosemont, IL-based Dairy Management, Inc. and the National Fluid Milk Processors Board, Washington, DC, next month bring got milk? to teens with a tie-in to the WB TV network.
On Feb. 1, at least two characters from the Burbank, CA-based WB's Friday night line-up (which includes "Sabrina, the Teenage Witch," "Raising Dad," "Reba," and "Maybe It's Me") will sport milk mustaches during episodes. Viewers who log onto thewb.com or whymilk.com and correctly identify the mustachioed characters will be entered into a sweeps offering a trip to Los Angeles to visit the set of one of the shows. Online ads and tune-in spots support.
