Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences.
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Nascar Enthusiasts will soon have the opportunity to steer points accumulated via their Visa cards toward auto-racing merchandise and experiences. On May 31, Stoneacre Partners, a loyalty program developer, will launch Nascar RacePoints, a rewards scheme geared toward the sport’s enthusiasts.
Nascar RacePoints rewards consumers who make purchases at participating Nascar sponsors with points, which can be redeemed for offerings in the program’s catalog. Items include apparel, merchandise, collectibles and memorabilia, and experiences, such as the opportunity to ride in a pace car or to become a “Crew Chief for a Day” with a Nascar team.
The Visa cards will be issued through MBNA America Bank.
