VH1 Uses Guerrilla Tactics to Promote Divas Concert

VH1 took to the streets of Manhattan two weeks ago with women walking canine divas to promote its upcoming televised concert, VHI Divas.

The concert aired April 18.

Couture-clothed models took to the streets with exotic breeds such as afghans, poodles and borzois that sported custom-made canine jackets emblazoned with the VHI Divas logo and airtime information. The models, also wearing VHI Divas branded scarves and bags, handed out tune-in postcards to the passersby.

The models and dogs passed through high-traffic areas throughout the city including Grand Central Station, Bryant Park, Rockefeller Center and the set of the Today show.

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