Vassarette Targets Latinas with 2.5 Million Coupons

For the first time in the company's history, Vassarette Intimates is reaching out directly to Latina females, reaching 2.5 million Hispanic households this September through the Carmen's Cupones y Consejos (Carmen's Coupons, Tips and Advice).

Direct mail from Vassarette targets Latinas

Vassarette Intimates, a division of Vanity Fair Corp., has paired with Carmen's, the largest Hispanic co-op direct mail program in the U.S., to deliver this segmented direct mail program to Hispanic females. The direct mail piece arrives in a 6"x9" envelope with advertisements in both English and Spanish.

The mailer will arrive in time for back-to-school and in celebration of Hispanic Heritage month in September. The Vassarette ad will be featured on the outer envelope, in addition to a coupon offer inside for $2.00 off its HandsUp Pushup Bra available at Wal-Mart, Target and Kmart.

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