ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.
Data derived from Web browsing, ad interaction, searches and online shopping have been used to develop profiles and identify customer prospects for targeting offers by interest category. Names, telephone numbers and e-mail addresses are not included upfront.
Consumers can be classified under one or more interest categories. Data profiles are designed to be flexible so that data from advertisers can be used in conjunction with data that comes from ValueClick.
“We have assembled the most scalable, data-driven audience platform for marketers to achieve their brand and direct response objectives,” said in a statement Matthew Boyd, senior vice president of ValueClick.
Predictive consumer interest data can be automatically updated to predict the future likelihood someone will click and sales conversion. Targeting rules can be customized based on recency, frequency and exclusion criteria for personalized and sequential offers.
The company’s new behavioral targeting data is an enhanced version of earlier technology available since 2005. ValueClick has plans to launch additional behavioral targeting products in 2009.
ValueClick Media has introduced more behavioral targeting features for online advertising. Hundreds of categories of data are available for targeting ads to Web site visitors, using algorithms that predict the likelihood of specific consumer interests and behavior.
Advertisement
