Chicago-based Upshot was named integrated promotion agency of record for Microsoft Corp.'s Ultimate TV digital-recording service, the agency announced last week. The account will include work on retail strategy, promotion concepting and execution, and event marketing and trade show activity. Ultimate TV ran a four-week mobile tour in June handled by San Francisco-based Seismicom.
Advertisement
Chicago-based Upshot was named integrated promotion agency of record for Microsoft Corp.'s Ultimate TV digital-recording service, the agency announced last week.
The account will include work on retail strategy, promotion concepting and execution, and event marketing and trade show activity.
Ultimate TV ran a four-week mobile tour in June handled by San Francisco-based Seismicom.
