Alterian has teamed up with TransUnion to provide marketers with rapid access to market intelligence.
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Alterian has teamed up with TransUnion to provide marketers with rapid access to market intelligence.
TransUnion will implement Alterian's data discovery and visualization services and database analysis engine to enhance its analytic capabilities. The combined services will reportedly give marketers the ability to gain greater understanding of consumer behavior. The Alterian analysis engine will enhance TransUnion's ability to predict behavior through its historical archives of consumer observations.
