Tracey Brown has been named managing director of agency Rapp’s Dallas office. The office is one of the largest in Rapp’s constellation. Her new duties include stewarding relationships with the direct marketing agency’s clients.
Brown formerly was senior VP of client services and account management at Rapp. In that position, she developed retention and renewal programs for top clients, created viral/social campaigns to drive sales for a new product launch in the high-tech category and revamped the loyalty marketing for a key travel/hospitality client.
Formerly SVP of Client Services/Account Management at RAPP, Tracey set the strategic direction for the agency's client engagements that has ultimately mapped the course for the work the agency does. Her vision is to deliver on the RAPP Brand Promise of Customer Obsession, which is the company's commitment to counseling and enabling clients to succeed in the ever-changing Consumerscape.
Prior to joining RAPP, Brown served as COO for direct marketing agency Direct Impact (now called Engauge). Other roles include director of worldwide consumer marketing for a high-technology client. Additionally, as senior consultant with Pepper and Rogers Group, she designed a wide range of customer relationship management strategies and tactics for a number of clients in various industries.
