Tradition rules when it comes to direct mail. The two top formats are the postcard and the No. 10 envelope, according to a survey by the Kern Organization.
Tradition rules when it comes to direct mail.
The two top formats are the postcard and the No. 10 envelope, according to a survey by the Kern Organization. And they are followed by the self-mailer.
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The full results are as follows:
*Postcard format (3” x 5”, 4” x 6”, 5” x 11”) – 35.5%
*Envelope letter kit format (No. 10) – 34%
*Self-mailer format (2 panel, 3 panel) – 20%
*We do not use postal mail – 16%
*Envelope letter kit format (6” x 9”) – 12.5%
*Other – 12%
The survey is based on responses from roughly 200 direct marketers.
