The Sports Authority Inc. has published its first catalog, The Sports Authority Direct, for nationwide distribution.
The catalog will be published bimonthly over the next 12 months. "The program will continue to evolve and strengthen as the shopping patterns of our catalog customers are learned," said a company statement.
A toll-free telephone number and a Web site address (www.thesportsauthority.com/direct) are published in the catalog.
Store locations will also be equipped with a catalog display, which includes request cards for customers who wish to be placed on the direct mailing list.
The publication features products from major brands such as Reebok, Adidas, New Balance, Taylor Made and Columbia. Certain products and services--not available in stores--will be carried in the catalog. For example, customers will be able to customize professionally licensed MLB, NFL, NBA and NHL jerseys.
The Sports Authority, which is headquartered in Ft. Lauderdale, FL, operates 198 stores in 32 states.
