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‘SOUTH PARK’ USES EXPLETIVE TO ITS ADVANTAGE

Comedy Central, New York City, last week went scatological for the fifth-season premiere episode of "South Park." While watching the episode, dubbed "The Sh*t Show," viewers were encouraged to count the number of times the expletive was said, then enter their tally online to gain entry into a sweeps offering a Vespa ET2 scooter. Comedy Central handled in-house. (The total tally was 160.)

Comedy Central, New York City, last week went scatological for the fifth-season premiere episode of "South Park."

While watching the episode, dubbed "The Sh*t Show," viewers were encouraged to count the number of times the expletive was said, then enter their tally online to gain entry into a sweeps offering a Vespa ET2 scooter. Comedy Central handled in-house. (The total tally was 160.)

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