Simon Targets Teens, Kids with Mall Tours

Simon Brand Ventures reprises two kid-friendly mall tours this month, hosting Simon DTour Live concerts for teens in 25 Simon malls, and its health-conscious Feelin' Groovy expo in 77 malls, with Radio Disney as a partner.

Feelin' Groovy performances and exhibits reach kids two to 12.

DTour Live brings back title sponsor Visa Buxx and sponsors Coca-Cola, ELLEgirl Magazine and Playtex Products; new sponsors are The N Network, Nintendo, Square Enix and L'Oreal Paris. The Aug. 5-Oct. 23 tour features a rotating cast of singers, including free live performances by one of several popular singing sensations, including MTV's Ryan Cabrera; The WB's Tyler Hilton; The Click Five; Lalaine; Kaci Brown; B5; and JD Natasha. Non-tour malls host amateur music competitions for local teens.

Coke hosts a pavilion showcasing its new Web site www.mycoke.com and sampling Coke with Lime.

Visa touts its Visa Buxx reloadable debit card with a henna tattoo parlor and an audience-participation game show on money management.

Cable network The N previews new show Instant Star with one-minute makeovers and red-carpet photo shoots with a sweeps awarding dinner, concert tickets and a Simon Visa Giftcard.

Nintendo of America lets kids try its new game Nintendogs; Square Enix unveils PlayStation 2 game Dragon Quest VIII with premiums for kids who demo the game.

L'Oreal Paris gives hair coloring samples and photo greeting cards; ELLEgirl Magazine showcases clothes and accessories from its advertisers; Playtex Products gives away baby T-shirts with a choice of iron-on transfer designs, and runs a "Renew the Real You" sweepstakes awarding a trip of the winner's choice. AGENCY handles DTour Live.

Meanwhile, Feelin' Groovy "health and swellness" tour targets kids two to 12 with a Radio Disney emcee hosting music, wellness games and giveaways and health-oriented stations. The tour runs July 30 through Sept. 25 via AGENCY. Regional sponsors include Roomba, The Weather Channel, Tempus International and Hyperion Publishing.

AMP Agency, Boston, handles DTour Live. Radio Disney's integrated marketing team handles Feelin' Groovy.