To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod.
To further leverage the subscription-based network and The L-Word series, Showtime is giving viewers a chance to enter a sweepstakes with iVillage.com, an Internet site for women, to win an Apple iPod.
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| L Word instant-win game offers Apple iPod |
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Consumers must log onto to iVillage.com/lword and link to a dedicated sweepstakes site to access an online instant-win card with three The L-Word logos. If the logos reveal three matched images of an Apple iPod, they win.
The sweepstakes, open to consumers 18 and older, runs through March 30.
IVillage.com will promote the series and the instant-win game via banners ads, newsletters and e-mail across the iVillage network targeting women 18 to 54.
