1-800-Contacts had net income of $1.9 million during first quarter 2002, down from $2.3 million last year. The company’s revenue fell as well, from $42.8 million to $41.6 million. The company attributed the falloff in sales to its decision to cut back on advertising. It reduced its ad spending by $5.5 million over first-quarter 2001’s level, when it spent $8.3 million. The quarter ended March 30.
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1-800-Contacts had net income of $1.9 million during first quarter 2002, down from $2.3 million last year. The company’s revenue fell as well, from $42.8 million to $41.6 million.
The company attributed the falloff in sales to its decision to cut back on advertising. It reduced its ad spending by $5.5 million over first-quarter 2001’s level, when it spent $8.3 million. The quarter ended March 30.
The Draper, UT-based firm’s sales would have been lower had it not been for repeat sales. In first quarter 2002, repeat customers made up 79% of its sales, up from 62% a year earlier.
Internet sales grew to $17.1 million, or 41% of 1-800-Contact’s sales, up from $16.3 million, or 38% of its sales, a year earlier.
