ROI Direct.com, San Francisco, which provides Internet-based direct marketing services, has acquired OnPoint Inc., Emeryville, CA, in a stock-for-trade transaction. Specific terms of the deal were not disclosed.
The acquisition allows ROI Direct.com to broaden its service offerings to include e-commerce creation, integration and operations. OnPoint's technology allows catalogers, merchants and direct marketers to build feature-rich, scalable and secure e-commerce sites in three weeks, "while retaining the look and performance of more costly sites," according to a company statement.
"With OnPoint's applications, we can provide the kinds of e-commerce implementations that our clients might otherwise have to pay hundreds of thousands of dollars to create," David A. Williams, ROI Direct.com's vice president of marketing, said in a statement.
