Rodale Inc. has put a 1.6-million-name e-mail list on the market.
The file is an unduplicated database of e-mail addresses from all the magazines and books that Rodale publishes. It includes Prevention Magazine, with 714,000 e-mail addresses; Men's Health, with 250,000; Bicycling, with 31,000; Mountain Bike, with nearly 23,000; Backpacker (37,428); Runner's World (54,093); Rodale's Scuba Diving (19,344); Rodale Gardening (17,280); and Rodale Books, with 40,777.
Selections available are age, income, gender, presence/age of child, InfoBase lifestyle, demographic, ethnic and religious selects. Direct mail purchase activity is also included. For a limited time, Rodale is offering the chance to send a postal and e-mail campaign to the same audience for $200 per thousand. The file is managed by Millard Group Inc, Peterborough, NH.
