The furniture chain store and Web site marketer Rhodes Inc. has selected the Novato, CA-based agency Scene7 to create and publish its online catalogs. In addition to electronic catalogs, Scene7 will also develop targeted print online advertising to generate retail store and Web site traffic. The advertising will be targeted regionally, based on store codes. Rhodes, based in Atlanta, operates 90 stores
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The furniture chain store and Web site marketer Rhodes Inc. has selected the Novato, CA-based agency Scene7 to create and publish its online catalogs.
In addition to electronic catalogs, Scene7 will also develop targeted print online advertising to generate retail store and Web site traffic. The advertising will be targeted regionally, based on store codes.
Rhodes, based in Atlanta, operates 90 stores in 13 states. It markets furniture under three brands Rhodes Furniture, Marks Fitzgerald and John M. Smith’s Homemakers.
“In our business, showing furniture’s details up close is very important in distinguishing your products,” said Erin Hake, marketing specialist for Rhodes, in a prepared statement.
