RFMplus®, the cooperative database featuring 60-day buyers' names from over 60 mail-order catalogs, has reached three million names. The database is maintained by Millard Group Inc., Peterborough, NH. The growth this year has been driven by the addition to the database of Pottery Barn Kids, Red Envelope, Brookstone, Gardeners Eden, Goods & Wares, Colorado Pen, Tuttle Golf Collection, Monterey Bay
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RFMplus®, the cooperative database featuring 60-day buyers' names from over 60 mail-order catalogs, has reached three million names. The database is maintained by Millard Group Inc., Peterborough, NH.
The growth this year has been driven by the addition to the database of Pottery Barn Kids, Red Envelope, Brookstone, Gardeners Eden, Goods & Wares, Colorado Pen, Tuttle Golf Collection, Monterey Bay and California Style, the company said.
To populate the database, transaction data from participating catalogers is captured daily at the point of purchase and updated weekly. Names are available on a rental basis for non-catalog and non-participant mailers.
