Return Path Inc., New York, has added seven channel partners to offer its Email Change-of-Address (ECOA) and PureList services to new and existing customers.
They are: Responsys, Innovyx RappDigital, Merkle Direct Marketing, Response Media, Carney Direct Marketing, Vision Marketing and Donna LeVine Associates Inc.
Return Path's existing partners include DoubleClick, Abacus, Donnelley Marketing, Millard Interactive, EMS, Salesmation, and Expression Engines.
Return Path operates using a network partner system where customers update their e-mail address at the partner site and opt-in to share that information with other member partners. Consumers can make address changes at the company’s Web sites and confirmation e-mails are sent to verify all new addresses.
