Return Assured Inc., Los Angeles, will acquire St. Petersburg, FL-based The Affinity Group. Under the terms of the "reverse triangular acquisition," the current shareholders of The Affinity Group will own roughly 75% of the combined companies.
The Affinity Group hosts membership-based programs that offer a wide variety of products to domestic and international customers. The company provides promotional marketing products to businesses as well.
Return Assured coordinates a "Return Seal of Approval" for the electronic retail community. The company vets retailers and offers consumers a "no-hassle" guarantee regarding each retailer’s return and customer service policies.
In preparation for the merger, Return Assured reduced its staff in its Vancouver office by 50% in order to reduce redundancies.
