Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research
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Retailers who don’t allow shoppers to start a transaction via one channel and finish it in another are going to be increasingly in the minority, according to new research. Nearly 70% of all retailers say they either are, or will be able in 12 months, to allow cross-medium purchases.
The survey also found:
* 87% of retailers surveyed either are, or will be able to within 12 months, provide customers with order and shipment status;
