Responsys Inc., Palo Alto, CA, and Los Angeles-based Dynamics Direct Inc. have entered into a strategic alliance that will allows Responsys to offer its personalization and tracking capabilities with Dynamics Direct’s rich media e-mail offerings. Under the terms of the agreement, users of Responsys Interact will be able to track the effectiveness of the rich media campaigns deployed by Dynamics Direct.
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Responsys Inc., Palo Alto, CA, and Los Angeles-based Dynamics Direct Inc. have entered into a strategic alliance that will allows Responsys to offer its personalization and tracking capabilities with Dynamics Direct’s rich media e-mail offerings.
Under the terms of the agreement, users of Responsys Interact will be able to track the effectiveness of the rich media campaigns deployed by Dynamics Direct.
