Remote commerce sales are expected to grow steadily in each of 30 foreign countries over the next five years at rates of between 2.7%, and 32.3%, according to a new Direct Marketing Association report. The Economic Impact: Direct Marketing in 30 Countries Worldwide study also shows that regionally, the strongest projected sales and ad spending growth is in the Asian-Pacific area. "The study quantifies
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Remote commerce sales are expected to grow steadily in each of 30 foreign countries over the next five years at rates of between 2.7%, and 32.3%, according to a new Direct Marketing Association report.
The Economic Impact: Direct Marketing in 30 Countries Worldwide study also shows that regionally, the strongest projected sales and ad spending growth is in the Asian-Pacific area.
"The study quantifies what we in the industry have known for years, namely that direct marketing's presence, consumer acceptance and sales are growing, not just in the U.S., but all around the globe," said DMA president/CEO H. Robert Wientzen.
