Jerry Reisberg, managing director of Leaps&Bounds LLC and a 40-year veteran with Dun & Bradstreet, was named the 2006 B-to-B Marketer of the Year by the Direct Marketing Association Business-to-Business Council during its Direct Marketing to Business Conference in Orlando FL last week.
Reisberg received the award for leading D&B’s entry into B-to-B list marketing, encouraging the company to leverage its large database of site names and demographic information and introducing innovations designed to serve mailers and direct marketers. He left D&B in February to launch Leaps&Bounds LLC, a B-to-B consulting firm.
Reisberg also served for several years as programming director for Direct Marketing Days in New York and as a board member on PostCom, the Association for Postal Commerce.
