REI and Outside Magazine to Market Web Sites Jointly

Direct marketer/retailer Recreational Equipment Inc., Seattle, and Outside magazine, have joined forces to market through their Web sites, REI.com (http://www.rei.com) and Outside Online (http://www.outsidemag.com).The alliance reportedly will leverage REI.com's online selection of outdoor gear and clothing and Outside's editorial content. The partnership kicks off in June when Outside's redesigned