Membership club operator, BrandDirect Marketing Inc., Shelton, CT, has received investments totaling $75 million in two separate and unrelated transactions with Reader's Digest Association Inc., and FACS Group Inc.The company said the investments represent interest by both the Pleasantville, NY-based Digest and FACS, a division of Federated Department Stores Inc., to develop brand-name affinity clubs
Advertisement
Membership club operator, BrandDirect Marketing Inc., Shelton, CT, has received investments totaling $75 million in two separate and unrelated transactions with Reader's Digest Association Inc., and FACS Group Inc.
The company said the investments represent interest by both the Pleasantville, NY-based Digest and FACS, a division of Federated Department Stores Inc., to develop brand-name affinity clubs and develop new markets.
