Reader’s Digest customers will be offered an array of insurance products thanks to a strategic relationship formed by The Reader’s Digest Association Inc. and GE Financial Partnership Marketing Group.
Under the deal, Reader’s Digest Financial Services will endorse a portfolio of GE Financial products and the two firms will create a co-branded Web site.
The products, which will be underwritten by Union Fidelity Life Insurance, a GE company, include term life , juvenile life, modified whole life and accidental death & dismemberment insurance.
Reader’s Digest also has alliances with Liberty Mutual, PacifiCare Health Systems, Physicians Mutual and The Vanguard Group.
Last week, the Pleasantville, NY-based publisher reported a net loss of $5.2 million for its first quarter, compared with $1.1 million last year. The firm blamed it, in part, on debt incurred with its acquisition of Reiman Publications.
