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QVC Taps Target for Move into Wholesale

Home shopping network QVC has teamed with Target Stores to distribute its proprietary line of fashion jewelry in Target stores nationwide. This marks the first time the West Chester, Pa.-based QVC has wholesaled any of its fashion products. QVC will begin airing promotions about the line's availability in Target during its April programming to coincide with the in-store launch. Minneapolis-based Target

Home shopping network QVC has teamed with Target Stores to distribute its proprietary line of fashion jewelry in Target stores nationwide. This marks the first time the West Chester, Pa.-based QVC has wholesaled any of its fashion products.

QVC will begin airing promotions about the line's availability in Target during its April programming to coincide with the in-store launch. Minneapolis-based Target Stores will promote the introduction of the line in its national circulars and through in-store signing.

QVC reaches some 77 million U.S. households.

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