Putnam Media Inc. has transferred management of its magazines’ postal and e-mail lists to Edith Roman Associates Inc. and its e-mail management affiliate ePostDirect. Walter Karl Inc. previously oversaw these 535,982 postal and 518,858 e-mail records. Roman and Walter Karl are both owned by InfoUSA Inc. The change is intended to increase cross-selling opportunities for Roman, which represents several
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Putnam Media Inc. has transferred management of its magazines’ postal and e-mail lists to Edith Roman Associates Inc. and its e-mail management affiliate ePostDirect.
Walter Karl Inc. previously oversaw these 535,982 postal and 518,858 e-mail records. Roman and Walter Karl are both owned by InfoUSA Inc.
The change is intended to increase cross-selling opportunities for Roman, which represents several other business-to-business publishers. Putnam’s titles include Control, Processing, Chemical Processing, Control Design, Food Processing, Pharmaceutical Manufacturing and Douglas Publications.
