CINCINNATI - Hasbro, Inc. announced plans to produce a new line of collectable die-cast cars, radio-controlled cars, games, and puzzles. All the new products will be NASCAR-licensed and are the result of Hasbro's exclusive business alliance with Action Performance Companies, Inc., a leader in the design, marketing, and distribution of licensed motorsports merchandise.
Hasbro vp Steve McCamley says Action remains "vital to our strategy of creating and marketing the finest NASCAR-licensed products for the mass retail marketplace."
Action Performance markets and distributes through a variety of channels, including the 135,000-member Racing Collectibles Club of America, trackside at racing events, mass retail department stores, and a nationwide wholesale network of approximately 5,000 specialty dealers and distributors.
