Excerpts from our e-newsletter
9/14
Mountain Dew Films, the brand's new marketing arm to promote action sports through film, has financed a documentary film on the history of snowboarding, its first foray into filmmaking.
Diet Pepsi, the official soft drink of the National Football League, is dangling Super Bowl tickets for life in a sweepstakes tied to a fantasy football game.
Hasbro, Inc. is getting a little star power from actress Jamie Lee Curtis as its new spokesperson to promote the company's board games and a new mail-in rebate campaign.
9/13
Volkwagen of America will move its promotions and below-the-line assignments to Crispin Porter + Bogusky as part of the abrupt shift of its advertising account to the Miami agency from Arnold Worldwide, Boston.
Fidelity Investments is readying a music-based cause-marketing program as part of its partnership with singer Paul McCartney.
TV Guide is giving itself a whole new look and fans a chance to celebrate with an online sweepstakes that awards a chance to visit TV show sets and meet some of the top stars.
9/8
Arc Worldwide has put President Marc Landsberg in charge of the $98 million agency and named Andrew Edwards president of Arc Europe, Middle East and Africa.
Leveraging its sponsorship of 25 teams in the National Football League, MasterCard International yesterday launched a sweepstakes that gives 30 lucky fans the tailgate party of a lifetime.
Verizon has gone into the take-out business. Its latest promotion covers the exterior of boldly-colored Chinese take-out cartons handed out to consumers at restaurants in dozens of markets across the U.S.
9/7
In a spin on product placement, CBS is using a new form of technology to feature the Chevrolet Impala logo in five primetime shows this month, and is supporting the effort with a car give-away each night of the promotion.
Coors Brewing Co. has extended its deal with the National Football League, protecting its position as the “Official Beer Sponsor” through the 2010 season.
The National Hockey League hired an entertainment marketing agency to help restore its image and build a stronger emotional fan-player connection following a 301-day lockout during the 2004-05 season.
American Online is searching for the next music superstar via an online reality show, The Biz, that lets contestants compete for a chance to run a record label.
AOL is teaming up with Warner Music Group to launch the new show at Thebiz.com. Starting today, the site will unveil 50 contestants.
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