Proflowers, a floral products marketer, reported $2.4 million in revenue during its third quarter, up from $1.1 million a year earlier. The San Diego-based firm’s revenue rose 15%, to $28.8 million, during the same period. The quarter ended March 31. The company attributed its higher margin levels to its direct-from-the-grower business model. According to Proflowers, repeat customers made up 43% of
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Proflowers, a floral products marketer, reported $2.4 million in revenue during its third quarter, up from $1.1 million a year earlier. The San Diego-based firm’s revenue rose 15%, to $28.8 million, during the same period. The quarter ended March 31.
The company attributed its higher margin levels to its direct-from-the-grower business model.
According to Proflowers, repeat customers made up 43% of its business, and revenue per order rose 6%, from $50 to $53. Additionally, the company acquired 173,000 new customers during the Valentine’s Day season.
